We believe that most food additives are unhealthy, unsafe and mask a lack of true nutritional value in today’s processed foods. We also believe that additives may cause innumerable adverse reactions, including hyperactivity in children, allergies, asthma, obesity, migraines and disease. Some additives are even carcinogenic or toxic. Unfortunately, we’ve found that on occasion additive manufacturers and the government agencies that regulate them dismiss the detrimental health effects of additives, stating that they would need to be consumed in very high quantities to cause allergic reactions or serious illness.
Numerous research studies have been conducted on individual additives and their negative health affects. However, we are not aware of any studies that have been conducted to understand the detrimental affects of the combination and interaction of all of the multiple additives that our society consumes – aka a ‘chemical stew.’ Our philosophy is that individual additives are bad, and that additives in aggregate are even worse…being more harmful than is commonly viewed. In children, these stews may cause behavior disorders (ADD, ADHD) as well as a myriad of health and learning problems. In children and adults, additive stews are likely to have an adverse affect on moods and behavior, the central nervous system, the digestive system, sleep, memory, speech, airways and more.
Knowing this, we believe that everyone should purchase, prepare and eat their food with care and consciousness – considering the source of their food, the ingredients in their food and, in the end, the taste of their food.
As a society, our palettes have been conditioned to prefer the taste of additive-laced foods. Therefore, a bit of retraining the taste buds is called for…so that we may once again savor the pure, unadulterated flavors found only in pure, wholesome foods.
Ultimately, our goal is to change the way that people eat – selecting wholesome, nutritious foods over highly processed foods that are loaded with additives and lack authentic flavor. We are truly passionate about this and encourage people to share our passion and celebrate the joy of great tasting food.